They can’t buy what they’ve never heard of.
We fix that with cold outreach done properly: a hand-matched list of businesses that fit your exact customer, verified contacts, emails written in your voice, and three months of steady sending while you stay heads-down on the product.
$399 once · no retainer · you approve the copy before anything sends
Re: saw Ledgerline’s launch
InboxKnight Leads (for you) to mara@ledgerline.io
Tue, 9:14 AMsaw Ledgerline’s launch, congrats on shipping. Quick one about your…
Mara Chen <mara@ledgerline.io>
Tue, 11:42 AMto you
Hey, good timing honestly. This has been on our list since we launched but nobody here has touched it.
What does pricing look like? Could also do a quick call Thursday if that’s easier.
Mara
Co-founder, Ledgerline
sample thread
What $399 buys
A hand-matched list
500 businesses that fit the customer you describe, with every contact verified before anything sends
3 emails each
an opener and two follow-ups, spaced across 90 days of steady sending
Copy in your voice
plain-text emails with one clear ask that matches your goal, and you approve every word
Whatever comes back is yours
replies, clicks, signups, whatever the ask was, it all lands with you, along with the numbers every Friday
$399. Once.
that's the whole bill, and it never renews
How it works
01
Tell us who you sell to
A two-minute form. Or a call, if you'd rather talk it through.
02
We build the list
Hand-matched businesses from a pool that grows by thousands a day.
03
You approve the copy
Plain-text emails written in your voice, with your goal as the ask.
04
It runs 90 days
Around 17 sends a day from warmed domains we manage, never yours.
05
Results land with you
Replies, clicks, signups, whatever the ask was, you take it from there.
Agencies: $1,500–10,000 a month
Us: $399. Once.
The deliverables are the same, from the list to the copy to the sending and the reporting. What you skip is the account team, the retainer, and the three-month minimum. One campaign, built and run end to end, priced so that trying it is an easy decision.
P.S. You may be reading the demo.
If a cold email brought you here, then you already know this works, because it found you and it fit. I’d be lying if I promised sales, since whether anyone buys comes down to what you’ve built, but I can make sure the right businesses hear about it three times each, written like a person and sent like one. And it’s a small shop, which means the person writing this page is the person running your campaign.
— Aidan, founder · Knight Leads
Fair questions
Why is this $399 when agencies charge thousands?+
Because it's productized. Agencies price for custom strategy work and a dedicated team on every account. This is one sharply defined campaign running on systems we've spent years building, which keeps the price where a founder can just say yes.
Who is this for?+
B2B founders and small teams that want customers and haven't built an outbound motion yet. If you sell to businesses, we're probably a fit. We run B2B campaigns exclusively, so consumer products are outside what we do.
Will this get me customers?+
That's the goal. Results ride on your product and your offer, so nobody can guarantee them and we won't either. What we make certain is that the right businesses see one clear ask, and on our campaigns, roughly 1 in 5 recipients clicks through to the site behind the email.
So that's about 100 visits for $399. Is that good?+
Run the comparison. B2B clicks on the ad platforms cost $5 to $20 and come from whoever matched a keyword. These cost about $4 each and come from decision-makers you hand-picked by profile. The other 400 businesses still saw your name three times, and unlike an ad, a cold email can be written back to.
How fast does it start?+
The list is built and the copy is ready for your approval within a week of your intake. Sending starts the day you approve the copy.
Where do the prospects come from?+
Our discovery pipeline, built for exactly this. It pulls from launch platforms, business registries, and the open web, then verifies contact info. The pool grows by a few thousand businesses a day.
Do you send from my email address?+
No. Campaigns send from domains we manage, so your reputation is never on the line. Replies forward to whatever inbox you want.
Is cold email legal?+
B2B cold email is legal in the US under CAN-SPAM: real sender identity, physical address, working unsubscribe, all on every message. We don't send to the EU or UK and we don't email consumers. If your market falls outside that, we'll tell you up front.
What happens after the 90 days?+
It ends. No auto-renew. You keep the copy, the reports, and every reply. If you want another campaign, you know where we are.
Two minutes. One campaign. One price.
Tell us who you sell to and you’ll get a straight answer on whether cold outreach can find them, and if it can’t, we’ll say that too. Prefer to talk? book a call or write aidan@knightleads.com